In 1981 Thomas was awarded a Cub Scouts Tidiest Tent certificate. And so began a life devoted to making things clear — as a writer, teacher and consultant. Thomas often gets involved at the point when organisations are asking what, how and why. He can’t do it all on his own, which is why in 2008 he set up The Art of Explaining, and has since developed a panel of brilliant specialists. He and Clare are married with two small boys. He uses bikes, boats and trains, smart technology, fresh air and very little paper.