We can look after just about every kind of writing job, big or small.
If you’ve got an audience and a purpose then we can help. We specialise in capturing the big idea, so our writing often appears upfront: the homepage, the main spread or the keynote speech. We’ve scripted headline content for the BBC, several FTSE100 companies … and Boris Johnson.
But most of our writing is everyday explaining — creating clear instructions, no-nonsense customer emails, product descriptions in brand tone-of-voice, or technical reports in plain English.
“The writing feels like a lively conversation. And whatever the subject, it holds your attention without wasting words.” Annemarie Shillitoe, Head of Global Corporate Social Responsibility, Experian
We can fix what you already have, quickly and excellently.
We review written communications and give quick, cost-effective ways to make them work better. Sometimes this includes user tests to find out exactly how audiences are responding. With our approach you can expect to end up with fewer words: we chop flab from content, making it lean and strong.
“Your work has made a measurable difference to levels of colleague engagement.” Colleague brand manager, financial services company
“Your review has given us some great insights and revealed a range of quick wins for our team.” Internal coms director, well-known company
“You have a great ability to turn a sow’s ear into a silk purse.” Jim Taylor, Invest in Nottingham Club
We can teach you the Art of Explaining. It’s simple and it will make your life better.
We think our training is essential for anyone whose job involves writing. A growing number of FTSE 100 companies use our method. We can create any kind of training programme to suit your goals and your budget. Our workshops are always lively, with lots of active learning, surprising insights and talking points.
“Fab session! Brilliant stuff and really easy to get. You were great … I will follow this up!” Participants at a workshop for Common Purpose