ONE BIG IDEA
Defining a global digital agency
BRIEF
“Give us the language to explain who we are, what we do and why we’re different. Make us immediately understandable.”
The client, a multinational digital comms agency, approached us to devise a set of brand positioning statements, to capture the thinking, technology and spirit that set it apart.
SOLUTION
Through research and interviews with the CEO and leadership team we pinpoint key messages, qualities and ways of speaking. We capture the narrative in a set of short defining statements, presenting our work to the New York office
OUTCOMES
The narrative is immediately loved and embraced. On the strength of our work we go on to write the content for the client’s new website.
“Just wanted to send a note to express how impressed we were with your team’s work and smart insight. Big Kudos!!! You’re the real deal. Thanks again for your amazing work.”
Contact us to find out more about this project and our work in brand messaging