“Give us the language to explain who we are, what we do and why we're different. Make us immediately understandable.”

The client, a multinational digital comms agency, approached us to devise a set of brand positioning statements, to capture the thinking, technology and spirit that set it apart.

Through research and interviews with the CEO and leadership team we pinpoint key messages, qualities and ways of speaking. We capture the narrative in a set of short defining statements, presenting our work to the New York office.

The narrative is immediately loved and embraced. On the strength of our work we go on to write the content for the client’s new website.