A global events company got in touch. Their email campaign infrastructure was massive, with content creation devolved to 30+ event teams. But how to make every email authentic and convincing?

Four of us joined them in-house for six months, piloting a new, centralised model for creating the content that would bring people to events. We created a value proposition, brand language and bank of email copy for each event. We also ran workshops on writing technique, audience profiling and social campaigns.

Within a few weeks we’d created propositions for more than 500 different campaign emails, going on to rewrite the web copy for around 20 different events. The client saw substantial gains in audience responses, with marketing teams gaining new skills and adopting a more collaborative way of working. The partnership continues.