OUR IMPACT
We're on a mission to provide the best learning and creative experiences with the most positive impact — for the people we work with, the community of Rutland and the planet we share.
WHAT’S THE PROBLEM?
Positive purpose + bad communication = good things get lost
Too many answers for human and planetary health are getting stuck. Life-changing medicines not funded because the rationale wasn’t clear. Low-carbon choices ignored because they sound boring. School leavers drifting because they can’t frame or express their value. Collaboration shelved because no one started the conversation. Innovations on hold until someone figures out the patent requirements. People everywhere struggling to get by, just because they can’t make clear what they need — while those trying to help them can’t be heard. The impact of bad comms is so big it’s hard to see, but many of the causes are simple and waiting to be fixed.
HOW CAN WE SOLVE IT?
Positive purpose + good communication = good things happen
A new generation of organisations is making human and planetary health their reason to exist. Each has found a clear purpose. It could be making waste-free packaging, developing new medicines, helping a disadvantaged group or preparing others to lead change. By providing purpose-driven organisations with the skills and resources to explain what they do and why it matters, we enable their stakeholders to understand, trust and engage. Which is when change happens.
WHAT’S THE MODEL?
Positive purpose + learning the skills + the right backup = good things happen
Since 2008 we’ve been evolving a model for change based on a mix of learning facilitation and creative support. Learning interventions include one-to-one coaching and mentoring, group workshops, project focused learning programmes, and editorial guidance. Creative support spans everything a client might need to produce an effective communication, whether it’s a document, presentation, website, film, event … or song.
We first developed this approach with corporate customers, over time turning our attention towards projects for positive change. In 2023 we began the process of becoming certified as a B-Corp, setting out our mission to work with purpose-driven organisations, and changing our Articles of Association to reflect this. Working with our stakeholders we’ll continue to test and evolve the model.
WHAT ELSE CAN WE DO?
Environment
Being service-based and mostly online gives good scope to shrink our footprint. As part of our journey to becoming a B-Corp we’ve introduced a recycling scheme, switched to low-carbon travel options, started to measure our carbon footprint and taken steps to make our offices more energy efficient.
Community
We want to extend our learning and creative experiences to the local community of Rutland. This year we’ve volunteered nearly 10 days for local projects that include serving on the governing board of Catmose College, running careers workshops for young people, and leading a community choir for all ages and abilities.
Customers
We’ve promised to give our customers the best learning and creative experiences with the most positive impact — and we need them to tell us how we’re doing. Having people and planet alongside profit in our constitution has pushed us to engage with customers more fully — as stakeholders in a bigger picture. We’re currently completing a series of surveys to understand what they need from us an how we can improve. We’re also accountable as an FSQS-registered company and CPD Group accredited provider.
