THOUGHTS ON COPYWRITING FROM OUR ARCHIVES
The Art of Explaining has been steadily crafting communications since 2008. We’ve moved with the pace of change but our task remains the same: to help people make their message clear. Here you’ll find a collection of writing from our archives on the art, craft and logic of explaining.
How to write short, shortened
Last year Roy Peter Clark gave us How to Write Short: Word Craft for Fast Times. It’s a fantastic book … but not that short.
Don’t blame the messenger
Text message culture is widely accused of dumbing us down, but telegrams never made us stupid. What matters is not the medium but the writer’s intent.