THOUGHTS ON COPYWRITING FROM OUR ARCHIVES
The Art of Explaining has been steadily crafting communications since 2008. We’ve moved with the pace of change but our task remains the same: to help people make their message clear. Here you’ll find a collection of writing from our archives on the art, craft and logic of explaining.
Boil it down
Thanks Edward for putting us on to this old-school newspaper editors’ mantra for writers. All sing along now…
Be positive, not negative!
Failure. While writing a tender application, I read the instructing letter – it stated “Failure to submit in the correct format will mean rejection”. Well I panicked!
Why medical information will get better
I’ve been taking pills. They’ve done wonders for my backache. And the name of this rejuvenating cure is ‘Rheumatac Retard 75’.
The benefits of sounding like Jamie Oliver
You may not want to resemble Jamie Oliver in any way, but his writing has qualities of energy, confidence and ownership that any organisation can harness by changing a few writing habits.