From the Archives: reflections on writing

The world has changed somewhat since 2008 but the basics of effective communication endure. Here’s a selection of writing from our archives on the art and logic of explaining.

Thomas Heath Thomas Heath

Boil it down

Thanks Edward for putting us on to this old-school newspaper editors’ mantra for writers. All sing along now…

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Thomas Heath Thomas Heath

Be positive, not negative!

Failure.  While writing a tender application, I read the instructing letter – it stated “Failure to submit in the correct format will mean rejection”.  Well I panicked!

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Thomas Heath Thomas Heath

The benefits of sounding like Jamie Oliver

You may not want to resemble Jamie Oliver in any way, but his writing has qualities of energy, confidence and ownership that any organisation can harness by changing a few writing habits.

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