THOUGHTS ON COPYWRITING FROM OUR ARCHIVES
The Art of Explaining has been steadily crafting communications since 2008. We’ve moved with the pace of change but our task remains the same: to help people make their message clear. Here you’ll find a collection of writing from our archives on the art, craft and logic of explaining.
How to write short, shortened
Last year Roy Peter Clark gave us How to Write Short: Word Craft for Fast Times. It’s a fantastic book … but not that short.