THOUGHTS ON COPYWRITING FROM OUR ARCHIVES
The Art of Explaining has been steadily crafting communications since 2008. We’ve moved with the pace of change but our task remains the same: to help people make their message clear. Here you’ll find a collection of writing from our archives on the art, craft and logic of explaining.
Why medical information will get better
I’ve been taking pills. They’ve done wonders for my backache. And the name of this rejuvenating cure is ‘Rheumatac Retard 75’.