THOUGHTS ON COPYWRITING FROM OUR ARCHIVES
The Art of Explaining has been steadily crafting communications since 2008. We’ve moved with the pace of change but our task remains the same: to help people make their message clear. Here you’ll find a collection of writing from our archives on the art, craft and logic of explaining.
Boil it down
Thanks Edward for putting us on to this old-school newspaper editors’ mantra for writers. All sing along now…
Be positive, not negative!
Failure. While writing a tender application, I read the instructing letter – it stated “Failure to submit in the correct format will mean rejection”. Well I panicked!