THOUGHTS ON COPYWRITING FROM OUR ARCHIVES
The Art of Explaining has been steadily crafting communications since 2008. We’ve moved with the pace of change but our task remains the same: to help people make their message clear. Here you’ll find a collection of writing from our archives on the art, craft and logic of explaining.
Boil it down
Thanks Edward for putting us on to this old-school newspaper editors’ mantra for writers. All sing along now…
How to write short, shortened
Last year Roy Peter Clark gave us How to Write Short: Word Craft for Fast Times. It’s a fantastic book … but not that short.
Be positive, not negative!
Failure. While writing a tender application, I read the instructing letter – it stated “Failure to submit in the correct format will mean rejection”. Well I panicked!
The benefits of sounding like Jamie Oliver
You may not want to resemble Jamie Oliver in any way, but his writing has qualities of energy, confidence and ownership that any organisation can harness by changing a few writing habits.