A FTSE100 financial services company had a new CEO with a priority: to get colleagues excited about the future. And an exciting brief for us:

“Capture the imaginations of the 7,000 people in our organisation, by retelling our story.”

We interviewed board members and explored archives going back more than 100 years, then devised a story on the theme of time, explaining the company vision and strategy in six short statements. We provided the ideas and content for a booklet, exhibition, film, audio, CEO’s keynote and UK roadshow.

Employee engagement and recruitment figures improve measurably over the next three years, and we go on to develop:

• Tone of voice guidelines, employer brand proposition, recruitment and on-boarding comms and some very successful job ads.

• A company-wide strategy presentation, including scripts and voice-coaching for executive team keynote speeches.

• In-depth training for the internal comms team; posters and infographics, and concept and content for the annual leadership convention over several years.